This article illustrates the high level of positive spin most media types use to deflect the horror of the Peak Oil reality.

For example: institute president Prof. Ilan Chet is quoted as saying, "Developing alternative means of producing energy is a necessary step for dealing with the continuing energy crisis...." This is Newspeak. Please allow me to translate it for you. What the learned Prof is saying is, "All the usual, familiar, means of producing energy that we are so used to consuming are not meeting the world's current or future demands, therefore, the bottom line is that if we can't come up with some alternative energy source, we are in deep kimchee, FUBAR-ed, if you know what I mean." That is what his quote is trying to say, however, an institute president is not supposed to scare off his financial supporters by being blunt.

Another example: institute president Prof. Ilan Chet's quote continues, "Creating fresh, sustainable methods of producing energy in the required amounts will only be possible if we can gain the knowledge to invent completely new technologies." This is also Newspeak. Allow me to tranlate once again. What he wants to say is: "Everything the world now knows about energy, how to get it, store it, transport it, use it, and dispose of the residual wastes, is soon to be totally worthless. Nothing we now know is possibly capable of enabling life as we know it to continue. ALL of our current technology is just a big pile of rotten stinking manure. The ONLY chance we have is if we can somehow pull a rabbit, no, a freaking ELEPHANT, no, even bigger than that, a whole herd of freaking ELEPHANTS out of our hat and somehow invent some brand new, never seen before, never thought of before, never even dreamed of before technology. Some new technology so utterly huge, but yet inexplicably, totally missed by every last one of the world's researchers and scientists that have come before us. We must think up some stupendous brand new technology that will continually support all the people and industry on our planet and still allow for never ending growth and expansion on our little finite sphere floating all alone in the middle of space. THAT is our ONLY chance, our ONLY chance, our ONLY chance!!!"

That's what he is actually saying, but we obviously can't expect professionals like him to speak so bluntly. How would he raise any financial support for his 21st century alchemy? Who would throw their money away on such a lost cause?